One Less Reason, or OLR, is the alternative rock band from Tennessee that has continued to play the kind of alternative rock that still moves fans of groups like Shinedown, Godsmack, and Aaron Lewis. One Less Reason tickets sell well because the fans of these artists have not faded away. They only happened to get a little bit older.
The band is noteworthy for more than simply being perhaps formed a decade too late to cash in on their sound. One Less Reason has had enough business savvy to recognize that they can thrive as independent artists in this new age of Internet driven entertainment. They are on Twitter, Facebook, and MySpace and rely on these avenues and the simple modern-day twist on word of mouth to reach fans.
OLR has made an impact in the traditional channels though. They have managed to find steady play on radio stations in Jackson, TN, Nashville, TN, Tupelo, MS, and Poplar Bluff, MO and have made an impact on the Billboard 200 with their latest album, Faces and Four Letter Words.
